When running a small business, it can be very daunting when first looking to promoting it. There are a lot of details to consider but with a few simple steps it is possible to formulate a strategy that works for you.

 

Who is your target audience?

This is the first thing to consider but not always as obvious as you’d think- research can often indicate how people engage with you and sometimes you may have different results then you first think.

There are plenty of websites where you can post surveys but equally you could do so in a more informal way such as feedback forms or asking through social media sites.

The reason this is important as this will affect the kind of marketing you use and how to reach them- if your target audience doesn’t use a social media platform then this is wasted effort (and if you use an agency potentially wasted money.)

Make engaging content

When promoting something, it helps to have a message people want to hear. There are a lot of ways to do this- a video demonstrating a product is good if you have something designed to solve a problem. For example, if you have a new form of glue that’s as effective as using nails you could compare using the two.

Equally it’s worth showing people what you do- photos and videos of going to trade shows, doing something for charity or being involved with the local community will give people more of an idea of your business’ identity and help them engage with you.

Be authentic

A lot of people when promoting their business make the mistake of pushing too hard or appearing too corporate. There is the phrase that “people buy from people” and that is true even when writing a blog or making a video.

The best thing to do is be clear and engage with people- you don’t always necessarily need to discuss your business directly. Discussing issues in your particular industry shows that you are thinking beyond your company and that you want to encourage discussion.

It is also important to share with people as well- on social media sharing other people’s news and supporting other people makes a big difference.

It doesn’t happen overnight

It is important to measure the progress of your promotion. However, it is vital to be patient as well. It takes time for people to learn what you have to offer.

Methods of promotion include-

  • Social media
  • Local TV, radio and print
  • Flyers with promotional special offers
  • Events such as trade fairs, fundraising and conventions

Using a combination of these tuned to your target audience over time will give you the best chance of achieving your promotional targets.

At Digi Toolbox, we can give you the tools you need to help you get more from your marketing and promotional campaigns. Contact us today and we will be happy to discuss your needs in more detail.