It seems strange that social media as a method of promoting a business is still relatively new. Facebook, for example, is ten years old and this is a fraction of the time that other forms of broadcast and print media have been available as methods of advertising and promotion.
That being said social media is potentially a very effective way of getting your message across. However, it is important to know who you are targeting as this will help you find out which social media platform is right for your business.
One aspect of finding a platform is to look at where your potential customers are posting. For example, Facebook and Twitter are used by a lot of different people but some may consume it different ways than others- some may more actively comment and interact while others may watch live video.
If your demographic is a bit younger you may want to consider platforms such as Snapchat or Instagram. Instagram is very much based on visuals and because it is designed to be used with mobile devices it is skewed toward younger users (this is not to say they are exclusively younger but this seems to be the trend.)
How you engage with your potential customers can make a difference too- if your business is aimed towards a certain geographical area then using hashtag hours on Twitter will help you to interact with people who are specifically interested in products and services in that particular area (for example if you ran a village pub or local butcher’s shop as opposed to a chain restaurant that would use a broader term to go for a wider audience).
Video is also worth considering- while an advertising firm can make a slick campaign effective sometimes it can be as simple as posting a video while you are at an exhibition or trade event.
How you interact with people can be crucial too- it is a balance between being confident enough to promote what you do while at the same time not being too heavy handed.
A common mistake that companies do when trying to promote on social media is to put the same posts in various groups and platforms. People can tell this and it can put them off- it is better to stay focused and to interact a bit more.
The best way to think of social media is to think of it as an online networking event. You don’t hand out cards, run out the door and then expect people to come at you and give you sales. What you do is nurture the relationship you have with potential customers.
This is the case with social media- whether it is developing a following on Twitter, sharing pictures or videos through Instagram or setting up events to invite people on Facebook you need to bring people in and encourage them to be part of your group.
Promotion on social media can take time but with the right platform and a bit of patience you should see results. For more information on how we can help talk to Digi Toolbox today.