Imagine a world where there were no signs outside shops. You could go in each and every shop, but it would take a long time to find what you want. Now imagine one shop has a sign that says “Bread” on it and you are looking to buy bread. The likelihood is you would go there, and that is an illustration why SEO is essential for your small business website.
SEO is short for “Search Engine Optimisation.” On a simple level, this means that if someone is looking for your business, they will have certain keywords that they are looking for, whether it is a local barbershop or an estate agent.
While people often associate SEO with larger scale companies, it doesn’t have to be the case. Essentially the principle of using the right keywords to attract customers is the same whether you are based in Bungay or Brooklyn. However, it is important to know the appropriate words, as well as the right density in order to fit search engine algorithms.
If you use too few keywords, then you are likely to be very low on the results pages, meaning that customers are unlikely to scroll that far down in order to look at your site. On the other hand, if you use too many, then you may get blocked by search engines.
The challenge for companies is that the algorithms used by search engines in order to calculate where the results on those pages go is always changing. While it is possible to do this yourself, there is no guarantee that you will always maintain a high position on a page.
It is possible to use pay per click services in order to improve your position. This also needs to be looked at carefully, because being on top of page 1 of a search nobody uses is not going to be massively beneficial while being near the top of a popular search will be.
You should also bear in mind that SEO is not solely restricted to your website. The images on your site should also be tagged with relevant keywords, as search engines often have image pages as well that people check, and this is also the case with social media posts or any content you add to video upload sites.
However, the keywords are not enough. You should also have content that is interesting and engaging so that once people click on the page, they come back to it. For example, if you run a bakery, then you could post tips on baking bread or talk about the history of baking.
Talk to us
At Digi Toolbox, we understand that different businesses have different needs, and these are likely to change as the business grows. This is why we recommend contacting us directly so that we can talk about what you want to achieve specifically, and look at how we can improve your company’s SEO and help your small business grow.