In order to illustrate why it is important to keep your website up to date, let’s imagine you are interviewing two people for a job. Both of these people have the same levels of skills and experience, with similar backgrounds. However, one of the people you interview arrived a bit early, did their research on your company and is wearing a smart suit and shoes. The other candidate turns up with a shirt that is too small, shoes that haven’t been polished and they struggle to answer questions on what they know about your company.
This is the difference between a website that is up to date and one that isn’t. It is important to know the different aspects of your site that need to be updated in order to get the most from it.
Simple things make a big difference- the contact details on the site should be current, such as postal addresses, phone numbers and emails. If you have a section about the people on your team, this should be regularly updated, because you don’t want someone who wants Bill on the finance team when he left to join another company six months ago.
In many ways a website is like a shop window- for a lot of people, your website will be the first thing they see. Ideally, you should have something that doesn’t feel like a stock template, and the presentation should be clear. If someone finds the site visually unappealing, they are likely to move on.
Another aspect of keeping a site up to date is ensuring that people can navigate around it as easily as possible. Updating the menu system, making purchasing items from the site as simple as you can and providing support where necessary will mean users are more likely to stay on the site and come back to it.
While you may have enjoyed going to a trade fair three years ago, ideally if you have a blog or a news section, it should be updated as regularly as possible. This shows people that events are happening and this company is still going. If it looks like there hasn’t been an update in a while, people may come to the wrong conclusion.
Furthermore, blogs can be shared on social media and allow for increased traffic from other platforms.
Links to social media
If you have social media accounts or videos on an uploading platform, then this should be linked to your website. This will show people that you are engaged and will give them up to the minute information. If you don’t have a section linking to social media posts, it is something worth considering in order to give people that additional information, even if you can’t update the site straight away.
We can help
At Digi Toolbox Ltd, we can help you get more from your website. For more information on what we can do and discuss your requirements in detail, please contact us today.