Websites are in many ways similar to shop windows- often this is the first thing a person will see that represents your business. While a well-presented shop will get people in, changing the display will get more people coming back in. This is why you should consider a blog on your website.
The shop display
Using the metaphor of the shop, let’s imagine your shop looks fantastic. You have everything on the shelves; it is all clean, great customer service. However, the front of the window talks about a product that you’ve had in the back for a couple of weeks. With a blog, you can keep people up to date on your latest news, events and make sure they know what you have to offer, as well as advice on how to get the most from it. You can either do this yourself, use a copywriter or marketing firm to do this for you.
One of the big benefits of posting blogs is using SEO (Search Engine Optimisation) in order to get people to find your site. While you should be doing this with the site’s content, blogs will allow you to use additional content to help more people find your site and increase traffic.
Another advantage of having a regular blog is creating content that people will engage with, giving potential customers a personal connection with a business. For example, you can say that you are a fantastic local bakery. But what can confirm this is if you can have an interview with your local suppliers or post a video that shows how you make your bread, cakes and pastries. Guest contributors can also be an effective way of encouraging others to share your content and increase traffic as well (which also provides support for them as well.)
Equally, you can use the content to post tips and advice- for example, showing people how bread that’s gone a bit stale can be used to make bread and butter pudding. As people become more technically savvy, they are more likely to be aware of content that pushes the sale side too much. While you want to promote your business, this should be done in a balanced way, and a blog is an effective way of marketing your business without being too much of a hard sell.
Something to share
The blog’s content and SEO can help get your business out there. However, once you have content, you can share it on social media platforms, allowing people to share it around. Furthermore, it gives you the chance to interact directly with your potential customers, allowing you to tailor your blog’s content according to their feedback.
We can help
In order to make an effective blog, you need to know how to get the most from your content. At Digi Toolbox Ltd, we can put together a package that will work best to suit your needs. For more information, please contact us today so we can discuss your requirements in more detail.