You have probably seen articles discussing SEO (search engine optimisation). It sounds like a vague theory, but it is something that can have a very real impact on your business. It is important to be aware of how SEO works and how you can use it to help promote your work.
Finding your business
People use search engines to find companies. This is not just in terms of large companies. This is also about finding local businesses and services, as well as reviews and feedback. Ideally, what you want is to be at the top of those searches, so that your website is the first thing that people can click on.
This is easier said than done. A company may promise to get you on top of a search engine results page. However, if the result is not relevant to your needs, then this may not convert to the sales or traffic that you need. For example, being on top of the section for “local bread” may not be as effective as “local baker” in a specific area.
Helping people find you
One potential risk with paid advertising is that you are interrupting someone looking for something else, and this runs the risk of being counterproductive. This is why SEO can be a very effective promotional tool when used properly.
There are different methods of boosting SEO. The first is on your website. Ideally, your website should have the right density of keywords that people are looking for- if you don’t have enough then people may not find you, too many and your website is in danger of being blacklisted on search engines.
It is also important to have keyword enhanced content- a well-written blog with the right search words; it will not only have people looking but also actively engaged. This is also true of videos, where you can put keywords into the description of the video as well as in tags to make it easier for them to be found.
SEO is an ongoing process. The algorithms can often change, so it is important to be flexible when it comes to how you promote your business. This is where analytics come in- this will allow you to see where your website is traffic coming from, as well as being able to tailor your content based on the kind of things that people are looking for.
It is possible to do this for yourself, creating content that is keyword enhanced. However, it is worth investing in a company that can do this for you, allowing you to get the most from your business and to get more exposure. This is an ongoing process, and it is important to have a company that can adapt and be flexible.
At Digi Toolbox, we can do this for you- we can offer tailored packages designed to suit the needs of your business. For more information or to discuss your requirements in more detail, please contact us today.