Social media can sometimes be dismissed, with people feeling that it is a distraction. However, this is often a misconception. As with any medium, social media has ways, it is not only beneficial but is essential for your business, and here are five reasons why.
It is often said that one disgruntled customer tells five friends. With social media, there is a very real danger that a bad experience can be spread a lot faster.
Fortunately, the opposite can also be true. If you react quickly and address a customer’s issues, everyone can see it. Most people can forgive someone making a mistake if they deal with it.
Creating a brand identity
The interactive element of the social element is very useful in establishing your brand. Whether it is about emphasising your commitment to the local community, having a sense of humour (indeed, some brands have established themselves by having cheeky digs at the opposition or jumping into conversations that people might not have expected) or just simply telling people what you have to offer, this is the easiest way to do it.
Relatively cheap promotion
Advertising can be expensive. You can often end up spending a lot of money on an ad nobody will look at in a newspaper or a poster on a bus that people will walk past.
With targeted advertising, it is easier to aim your promotion directly at the people who will want to see it. Furthermore, this can be done in conjunction with your own promotion. Whether it is going to a trade event, sponsoring a local charity or simply taking a picture of the view on your way to work, you have the chance to engage with your customers on a level that previously would only be possible if you knew the people and talked to them in person.
Aside from the public side of social media, there are also benefits in terms of organisation. You can send private messages reminding people of upcoming events, co-ordinate projects, and spread the word. For example, it is often a lot easier to contact someone in a media office via their social media than it is through phone calls or emails, both of which can get lost in the shuffle over the course of a day.
With survey creation websites and social media, it is now a lot easier to get feedback from customers, staff members, or create focus groups. This allows for a more relaxed, less biased approach as you can allow people to leave anonymous feedback forms for you, making it easier to tailor your products and services to suit people’s needs.
We can help
If you are new to social media or relatively inexperienced, it can feel a bit overwhelming. There is also the fact that some platforms are more appropriate than others depending on the type of work you do. At Digi Toolbox Ltd, we can give you the tools you need to help you get the most from social media, contact us today or visit our Social Media Management page to find out more.