When times are tough, one of the first things that often gets cut is marketing. However, this is often a big mistake. Marketing is what lets people know about your business and here are a few of the reasons why marketing is essential for your business.
Engaging your customers
Marketing is no longer just billboards and traditional media. Social media and video have now added additional dimensions, giving more opportunities to directly engage with customers and keep them part of the conversation. By investing in this you are not only making sure people know about your business, but also ensuring they identify with it.
Indeed, some businesses have become so adept at using social media and other platforms that their promotional activity has become a talking point in and of itself.
Keep customers informed
Whether you are a small business, a multinational or a country’s government, the challenge is always spreading a message. If you don’t pick the right platforms, then the chances are your brand won’t get seen by the people who are more likely to want to use your products and services.
This of course leads to additional questions- Who are your customers? What platforms do they use? An effective marketing company will consider this and tailor their strategy in an appropriate way.
It is wrong to assume that because a customer has been loyal to you for a period of time that they will remain so. Competition is always likely to spring up and you need to ensure that what they offer does not tempt your customers away. By keeping your marketing fresh it will allow people to remember why they come to you as opposed to your competitors.
If you are a business that is just starting out, it is understandable that you want to retain customers. The danger is that this can lead to an overly demanding, potentially overly narrow demographic. With the right marketing, you can extend your reach and this can allow for a wider array of potential sales opportunities.
Have you ever wondered why washing up powder boxes tend to be bright colours? The chances are you could identify whether a film is a period drama, horror or superhero film based on the font. These things are small details that can clue people in- smart marketing gives people the clues about what they are getting, so they buy into it even before they are aware of it.
Colour psychology is one example of this- a light purple is often associated with creativity, while green has long been associated with nature, freshness and the environment.
We can help
At Digi Toolbox Ltd we want to give businesses the tools they need to get the most out of their marketing. Whether you are a startup or an established firm looking to rejig their branding, we want to work with you. Contact us today so we can discuss your needs and come up with a marketing strategy to suit you.