During difficult times, it can be stressful. However, in some respects, it can also be positive, allowing you to take a moment and consider your work from a different angle. One of these factors you should consider is whether or not to create a new website.
Before you make any major change, a good practice is to seek out feedback. Fortunately, with online survey programs, social media platforms and so forth, it is now easier than ever to ask for people’s opinions.
There are various questions you should ask – is the website functional? Does the site look aesthetically pleasing? How does this site compare to the sites of other businesses out there?
By gauging the responses you receive, it should be easier to then consider your own feelings on this.
There are also potential practical issues that you may wish to consider. It is estimated that websites tend to be at their peak between two to five years. If in that time you haven’t really updated it, now might be the time to change it.
If you find it difficult to change the content of your site, this can also be another reason to get a new website. Being able to share new content such as blogs, a social media feed or video is often what will keep people being engaged.
It may also be that when you first set up your website, it was primarily for promotion. With the increase in payment platforms, it is now a lot easier to create secure ways for people to pay for products and services via your website, so this should also be something you should consider.
In recent times, being flexible has become increasingly important. It may be that people who would have bought goods and paid for them in person now need to have them delivered.
Alternatively, instead of talking to someone in person about an issue, it may be they will need chat support or need easier access to you. This is something that should be looked at. Something as simple as making your contact details easier for people to find could make all the difference.
The shop window
It is worth remembering that for a lot of people your website could be their first impression of your business. Therefore you need to consider what you want them to know and whether you are delivering it in an effective way possible.
Think of it as your shop window- A clean display will be more attractive and invite more footfall than something cluttered or feels dated.
We can help
At Digi Toolbox Ltd, we want people to get more from their website. We work closely with our clients to create something tailored to their needs. To find out more about how we can help you please contact us today and we will be happy to discuss your needs and find a solution that will work for you.