Social media is a great way to promote your business. It is relatively inexpensive and offers the chance to spread the word in ways that would have been unthinkable a decade ago. In order to get the most from it, here is a guide to building your social media pages.
Pick the right platform
Choosing the best social media platform is important. The danger is a more scattershot approach where you decide to be “everywhere.” Some platforms work better when it comes to responding to feedback, others are more effective when it comes to sharing image.
Furthermore, look at your demographics and who is responding. This will make it easier to gauge what is appropriate.
The right profile
When someone looks at your profile, they want to know that you are genuine and you are engaging. Ideally there should be a picture, either of a logo or your picture (in some cases you might be able to do both with a profile photo and a cover). A bio should explain who you are and if pinned posts are available they can be useful for highlighting specific points (for example an upcoming event.)
Be wary of any profile cliché traps- Saying “My thoughts are my own” will often not cover if you say something inappropriate.
Find the right balance
When it comes to posting, you should do it regularly without being too excessive. As well as posting about your business, this should also be coupled with more personal elements or engaging with people connected with your particular business.
While you want people to feel they can engage with you, it is important to not be too casual. There are ways to promote without people feeling you are not overselling. Videos, images from events, supporting charities and local community events are all examples of ways you can get yourself out there.
Marathon not a sprint
The danger is that people talk about social media in terms of selling. Try not to think about it in terms of a networking event rather than a market- following people and sharing their posts will improve the chances of people responding in kind.
This is also means when assessing your progress you should consider long term goals. While you want to increase a customer base, this comes with establishing a brand identity online.
The best way to assess this is using the SMART approach (Specific, measurable, achievable, relevant and time-bound). This could be as simple as getting a certain amount of followers within a certain time frame.
We can help
Social media can be overwhelming and it can be hard to know where to start. At Digi Toolbox Ltd, we can guide you through the potential issues and pitfalls, ensuring you present yourself in the most effective way and give yourself the best chance of positive results in both the short and long term. For more information on what we can do for you please contact us today.