Some people are nervous about social media. There is a fear about who you engage with or that they will not get a return on the time and effort they invest into it. Here are few things you should know about how social media management can increase your brand awareness.
Getting out there
With a lot of social media platforms it is about who you are following and who follows you. It is a chance to engage with people who are relevant to your particular interests. It might be people who are a part of your business, other local companies or public figures.
However, it is not just about the numbers. Engagement is also important. If people know you are willing to talk to them and your communication is more than just advertising they are more likely to want to look at what you have to offer.
Establishing a brand identity
In recent times, social media has been a way for companies to create a personality that people associate with a particular business. Some companies are a bit cheeky, commenting on trends and recent events in a way that is fun and engaging.
For example, when a recent superhero blockbuster film came out a toilet paper company posted a picture that parodied it. It was the kind of thing that could be posted quickly in a way that wouldn’t have been possible with traditional broadcast media such as radio, television or newspaper advertising.
Dealing with feedback
One area that makes people nervous is possibly getting negative feedback online. However, this is actually an excellent opportunity for you. If you can engage with the person posting negative feedback and find a way to resolve their issue, this will not only help turn around the person who complained but also show people that you are not going to hide away and will deal with difficult issues.
Of course, some people will be abusive. But it is important to remember that this is a small minority and you are within your right to mute and block people without engaging with them.
Spreading the word
Another great thing about social media is the fact you can post via mobile devices as well as via a typical desktop computer or laptop. What this means is that if you are at an event such as a trade show or a convention then you can post pictures, letting them know where you are and what you will be offering. Pictures, videos and posting, all of it can help.
Even if there isn’t an event now, showing people what you do on a day to day basis will help make them more familiar with what you have to offer.
We can help
To learn more about the tools we have that can help you get more from your social media marketing contact Digi Toolbox Ltd. We will discuss your current social media promotion and what can be done to make the promotion more effective. Contact us today to see what we can do for you.