Social media is a platform that allows a level of interaction with customers and businesses that would not have been possible years ago. Naturally, this means that some businesses can be hesitant. It may be that they don’t understand the value of social media or may be anxious about how much they will be able to engage alongside their other business activities.
This is where social media management can come in. Here are a few ways that this service can counter a lot of the issues that businesses may have.
“What’s the point?”
As with any form of marketing, social media engagement is about raising awareness. However, it is different from typical advertising as there is more of a two way interaction- you can post but equally people can be respond, something that can be an advantage and a disadvantage, depending on how you handle it.
“I don’t have time for it”
Another reason to use a social media management company is they can work with you on this. Hashtags can allow you to focus on specific keywords related to your business sector, local area and upcoming events.
With someone doing the posts for you, it is simply a matter of discussing what you want from them and supplying images and copy as required (for example if you are attending a trade event).
“What if I get negative posts?”
The issue of ‘negative posts’ depends on what type of negativity you receive and how you deal with. Outright abuse can be muted, blocked and reported.
When it comes to issues such as a delivery going wrong, a damaged product and so forth, a swift response promising to address the issue (alongside resolving the issue!) can often turn someone around on your business. Everyone makes mistakes- the crucial factor in judging a business is their attitude and how they deal with them
“How will this benefit me?”
Social media gives you the chance to increase your potential customer base. Furthermore, it can personalise the business and give people something to identify with. It is also important to remember that a management team can look at where your potential demographic are posting to find the right platform to increase the chances of securing more conversions.
Think of your business like a shop. It is possible to make a living telling a few people about your shop. Putting a sign out will get more people coming to you. But if people all share signs all pointing toward your business then there are more opportunities for sales.
It is something that takes time but the right social media management can find the balance between promoting your business and engaging with your target demographic’s community.
Talk to us
At Digi Toolbox Ltd, we believe in giving people the tools they need to make the most from their digital promotion. To find out more about how we can tailor social media management to your business please contact us today and we will be happy to discuss the options available to you in more detail.