How to create an effective e-commerce website

An e-commerce website is a great way to increase potential sales. It becomes more convenient for people to buy your product and that will usually mean they buy it more often.

However, in order to do this it is not enough to simply have e-commerce as part of your website. It needs to be designed in such a way that people feel confident is using it and this means knowing how to create an effective e-commerce website.

The look

Ideally, you want something that stands out without being cluttered. A simple design will often make it easier for people to find what they want, allowing them to complete transactions without fuss.

High resolution images can also be crucial- if images appear pixelated it can put customers off. Another part of this is the text- if someone wants to buy something, generally speaking they don’t want to wade through a lot of text. Visuals, videos and bullet points can help to give people the information they need in a simple and clearly presented way.

Finding what you want

When looking through a site, you should be able to find what you want. A simple navigation menu should direct people to what they want. Another important aspect to this is the search bar- it can be frustrating typing in what you want and not getting the page you’re after.

This is important to remember because if a customer spends too much time using a navigation system or search bar to find what they are looking for then they may get frustrated and look elsewhere.

Mobile optimisation

You may have seen companies refer to this. Some people may think because they can view their site on a phone then it is optimised for mobile. This is not quite the same thing- ideally it should be as convenient to use your site on a mobile device as it is on a desktop or laptop computer.


Ideally you want to cover your customers’ questions and concerns as quickly and efficiently as possible. For example a contact form with setup questions can make it easier to narrow down what department a customer needs to go to, while a pre-programmed chatbot can cover a number of frequently asked questions without the need to discuss this with a human customer service agent, freeing up their time to deal with more complicated customer enquiries.


Sharing positive reviews is great and will often encourage people to use your service. However, do not be tempted to pay for fake reviews or post them yourself as people will be able to tell.

Likewise, do not ignore negative reviews- addressing issues people may have and apologising genuinely for any inconvenience can help bring people round. Every person and business will make mistakes at some point, the way people will gauge the quality of their service will be in how they respond.

We’re here to help

At Digitoolbox Ltd, we want you to make the most from your online promotion. To find out more about our e-commerce web design and other services please contact us today.