You may well have seen blogs, videos and so forth refer to SEO (Search Engine Optimisation). It sounds complicated but on a basic level it is about finding ways to get your business, brand etc to the top of search engine rankings.
It is easy to be dismissive, thinking this is an extra bit of work that your business doesn’t need. However, whether you are a big multinational or a local bakery on the corner there are a number of reasons why your business needs SEO.
Get people looking at your site
The fact is that most online traffic is as a result of organic searches. However, it is important to think what type of phrases you use. For example, the term “jam” would result in being one page out of so many. “Strawberry jam” would narrow it down further, while “Organic strawberry jam producers based in Diss” would be particularly specific.
Improve the customer experience
An SEO consultant should be able to look at your site and see if it is using the kind of search terms that potential customers are looking for. You could have the best looking site that is perfectly user-friendly, but if people aren’t using the terms in your website than you are not going to benefit from their online traffic.
It is also worth remembering that SEO is not just restricted to the words on your website’s pages. It can also refer to the descriptions of your images, the videos you upload online or your social media posts.
Help people doing their research
“Do your research” has become a bit of a cliché online. However, increasingly more people are doing their own research, looking into what they want to buy and what people are saying about the products and services they have bought.
This is why asking customers for feedback and reviews is so important as this not only adds to the SEO for your business but could also potentially increase the chances of someone giving your products or services a chance.
SEO is always changing
Some people may think that they used a few relevant keywords based on their local area and business and this should be enough. This is where SEO can get complicated- search engine algorithms are always changing and what worked a few months ago may not be relevant now.
This is why it is important to use the services of a consultant who is attuned to changes and developments in SEO, being able to adapt as required.
We’re here to help
Digi Toolbox Ltd is a company dedicated to giving people the tools they need to make the most out of their online activity. This is something that needs to be looked at on a regular basis in order to get the best results. If you want to ensure that your business activity is properly SEO enhanced please contact us today so we can talk to you about our SEO services and how we can give your business the chance to get out there online.