Increasingly, social media is one of the main ways that people communicate with each other. It is how people organise events, show their holiday photos and engage in discussion. It can also be an effective promotional tool for your business. One way to help you get the most from your social media is via the effective use of social media management.
A common issue people have is that they recognise the value in using social media to promote their business but they do not have the time in order to update and engage with it.
There are a few ways around this. For example, some platforms allow you to share your images on a number of other platforms. There are also sites that give you the ability to schedule and post messages across different networks.
Another way is to have a person or department responsible for this. You can still direct them in terms of the kind of content you want to be sent out but they can handle the actual implementation.
One area people can be concerned about when it comes to social media management is feedback. First of all, if anyone is abusive to you or your team then you have every right to mute, block and not engage with them.
However, negative feedback can also be beneficial. If you respond quickly and show a willingness to resolve an issue it can often help bring people around. Every person or company is going to make a mistake at some point, so it is better to be upfront and work on addressing an issue. With a public platform, if people see that you are trying to deal with a problem in a positive and proactive way, they are more likely to want to use your services.
This is why it helps to have someone on board who can be on the lookout for potential problems. By showing a willingness to engage this can often make customers more likely to want to come back to you.
While social media can allow you to deal with issues, it is also worth being proactive and creating content for people to engage with. For example, if you run a bakery, then a video giving people tips on how to bake the best bread or what to put on a pizza will get them engaged in an entertaining way, while at the same time promoting your work.
Many companies have benefited from a smart use of social media. In some cases, they can even be synonymous with their platform promotion. This is not something that can be achieved overnight, but something that has to be cultivated through the right social media management.
Talk to us
There is no “one size fits all” when it comes to social media management. Some companies will be better served with a focus on local business while others may be better suited to a wider demographic. To find out more about the promotional packages we have to offer please contact Digitoolbox Ltd today so we can find the ideal social media promotion for you.