It is easy to underestimate the value of content writing. While it is true that visuals such as videos, graphs and pictures can get people’s attention, it may not necessarily give people the full depth and context they need. Here are a few tips to help make your content writing more effective.
“Imagine each word costs a pound”
Generally speaking, people can have two extremes when it comes to writing- some may struggle to meet a word count while others will struggle to get the words down.
If you are trying to focus your attention, there is a great tip to help you focus “Imagine each word costs a pound.”
This helps you to zero in, to consider what words and phrases are the most useful.
“Who is your reader?”
Imagine for a moment who the person is that is reading your work. Not a broad and vague target demographic, but an actual person. Are they reading your content because they are considering buying something? Are they trying to learn how to do something? You need to think about what their end goal is and adapt your content to their needs.
“Have you put the keywords in?”
While the quality of the content is important, you also have to ensure that people can find it. The right density of keywords will mean that people will be able to find your content.
People may say “We can get you to the top of the search engine rankings!”
However it is important to look at what search engine ranking you are top of. If the search is too obscure then it may be that only a small niche will be actively looking those keywords up. If the search term is too broad then it is likely it will be missed out entirely.
You also need to be cautious when it comes to the amount of keywords. An excessive amount could negatively affect your search engine rankings. As with a lot of things, balance is important.
Different types of content
Content writing covers website pages, flyers, brochures, magazines, video descriptions, social media posts and so much more. In each case, you have to tailor what you are writing to the particular platform.
For example, with some social media platforms you are limited in terms of the amount of characters you can type. The temptation can be to add any number of hashtags to boost your post but this can look off-putting. It is important when writing to engage, to imagine that you are with this person and giving them the information they need by talking to them in a networking event rather than yelling at them in a crowded marketplace.
Talk to us
At Digitoolbox Ltd, we offer a range of digital promotional packages to help boost your business and high quality content writing is an important part of that. To find out more please contact us today and we will be happy to discuss the options available to you in more detail.