Businesses have a lot of costs to consider. Some services are more necessary than others. One you may not have thought about is outsourcing your IT support and it is worth knowing the advantages of these services. Cut costs Unlike having someone constantly on site, with an outsourced service you are only paying for what…

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When times are tough, one of the first things that often gets cut is marketing. However, this is often a big mistake. Marketing is what lets people know about your business and here are a few of the reasons why marketing is essential for your business. Engaging your customers Marketing is no longer just billboards…

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Thanks to the great response to my previous blog which offered some advice on starting a business in a recession (click here to read) and a fair bit more free time on my hands, I thought I would write another which looks at some businesses which surprisingly were started in times of dire economic conditions.…

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I am sure we all agree that this is a terrible time and one of mass insecurity. I have experienced a few economic downturns in my time and still recall the big hit of 2008. Amongst the uncertainty, disruption and in many cases heartbreak there are success stories. Tales which come out of the darkness…

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As springtime nears, everyone starts to think about spring cleaning. However, it’s not just your drawers or the kitchen microwave that could do with a scrub, your company’s tech can also do with a bit of decluttering to help spark more joy from your devices. Your mobile If you are self-employed or do a lot…

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Most businesses have to use telephones or have some kind of phone system put in place. Even if you are self-employed, the chances are you will have some kind of mobile contact number or use a virtual assistant. Hosted telephony (sometimes referred to as cloud telephony or hosted VoIP) is when you use an outside…

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If you are looking to run your own business, do something on the side to raise a bit of extra money, or want to promote something you are passionate about, a website is effectively your shop window. There are various options you can choose for this, but one you should consider is a WordPress website,…

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Calling a company can be stressful. Being put on hold for too long, being put through to the wrong person, and having to repeat information can frustrate customers. This is why it is recommended you look at upgrading to a modern phone system. Remote working As well as making the experience better for your customers,…

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There are many ways to promote your business. Social media, broadcast media, print and trade shows can all be beneficial. But one area people often forget is email marketing. Used in the correct way, it can be a smart platform to direct your message to your potential customers. More personal An email can be more…

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