People can be cynical about social media and especially using stats to measure it. After all, you’re not an influencer or a Youtuber, so why should you care? There are actually a number of very important reasons why you should care and knowing how to effectively analyse your social media stats can make a massive…

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It can be daunting when creating a new business. There are various things to consider and some will cost more than others. Here are ten essential items you should have when setting up a new business. A website A website is in effect your shop window. While social media platforms are important in promoting your…

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With more people working from home, either remotely as part of an office or on a freelance basis, it becomes more important to know effective ways of working at home. With the right approach, it is possible to be productive without sacrifice the all-important work-life balance. Work to a schedule One issue people have when…

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Social media is a great way to promote your business. It is relatively inexpensive and offers the chance to spread the word in ways that would have been unthinkable a decade ago. In order to get the most from it, here is a guide to building your social media pages. Pick the right platform Choosing…

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You have probably seen numerous companies and websites refer to cloud technology. But you may not be aware of what it is and why it could potentially be very important for you and your business. Better access “The cloud” refers to a remote area where data and other electronic programs, software etc can be stored…

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During difficult times, it can be stressful. However, in some respects, it can also be positive, allowing you to take a moment and consider your work from a different angle. One of these factors you should consider is whether or not to create a new website. Feedback Before you make any major change, a good…

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If you think about it, your website is effectively your company’s shop window. This is where people will look up information about you and get their initial first impression. What you don’t want is a shop window where the display looks dated or worse needs tidying up. Therefore, here are the top 5 things to…

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Thanks to the great response to my previous blog which offered some advice on starting a business in a recession (click here to read) and a fair bit more free time on my hands, I thought I would write another which looks at some businesses which surprisingly were started in times of dire economic conditions.…

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As working remotely becomes more of a necessity in these recent times, it is something people may not be used to. Some people can find it hard to focus, while others may burn out. With a few tips it is possible to develop a consistent routine and get the most out of working remotely. Dress…

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As springtime nears, everyone starts to think about spring cleaning. However, it’s not just your drawers or the kitchen microwave that could do with a scrub, your company’s tech can also do with a bit of decluttering to help spark more joy from your devices. Your mobile If you are self-employed or do a lot…

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