The importance of digital marketing

People may be hesitant to get into digital marketing. However, this is a massive opportunity for your business. Effectively, digital marketing platforms can help level the playing field for smaller businesses, as well as giving more unique opportunities for businesses of all sizes. Here are just a few examples of why digital marketing is important…

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10 marketing tips for 2021

In recent times, social media has revolutionised how businesses can promote their business. But this is one example of how marketing has changed. Here are 10 marketing tips for 2021 that could revolutionise how you promote your business. Update your website Updating your website can take time. However, it is one of the most important…

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The benefits of local marketing

When people think of marketing, they usually think of big campaigns, the kind used to spread the word about the latest blockbuster film or fragrance range. However, you may not realise that is possible to find ways to promote your business in your local area and here are a few benefits why this approach may…

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How to promote yourself on social media

Social media offers a lot of potential when it comes to promoting your business. It is relatively low cost, allows you to post the latest updates on events and is a great opportunity for interaction and feedback. Here are a few tips to help you get the most out of your social media promotion. Choose…

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Why it is important to check your social media stats

People can be cynical about social media and especially using stats to measure it. After all, you’re not an influencer or a Youtuber, so why should you care? There are actually a number of very important reasons why you should care and knowing how to effectively analyse your social media stats can make a massive…

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Why Marketing is Essential for your Business

When times are tough, one of the first things that often gets cut is marketing. However, this is often a big mistake. Marketing is what lets people know about your business and here are a few of the reasons why marketing is essential for your business. Engaging your customers Marketing is no longer just billboards…

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Companies that started in a recession

Thanks to the great response to my previous blog which offered some advice on starting a business in a recession (click here to read) and a fair bit more free time on my hands, I thought I would write another which looks at some businesses which surprisingly were started in times of dire economic conditions.…

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How Email Marketing Can Benefit Your Business

There are many ways to promote your business. Social media, broadcast media, print and trade shows can all be beneficial. But one area people often forget is email marketing. Used in the correct way, it can be a smart platform to direct your message to your potential customers. More personal An email can be more…

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Is Advertising On Social Media Worthwhile?

Whether you are a small business or a multi-national, you have to consider how you promote your business. Word of mouth can be strong, but generating it can be difficult. One thing that companies need to consider is a simple question- is advertising on social media worthwhile? Reaching your customers The fact is pretty much…

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Why You Should Have A User-Friendly Website

A website is often compared to a shop window. But it can also be like a shop- if it’s hard to open the door or the items are hard to find on the shelf, then people are less likely to use it. This is one of a few reasons why you should have a user-friendly…

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