Social media is a great way to promote your business. It is relatively inexpensive and offers the chance to spread the word in ways that would have been unthinkable a decade ago. In order to get the most from it, here is a guide to building your social media pages. Pick the right platform Choosing…

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When times are tough, one of the first things that often gets cut is marketing. However, this is often a big mistake. Marketing is what lets people know about your business and here are a few of the reasons why marketing is essential for your business. Engaging your customers Marketing is no longer just billboards…

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There are many ways to promote your business. Social media, broadcast media, print and trade shows can all be beneficial. But one area people often forget is email marketing. Used in the correct way, it can be a smart platform to direct your message to your potential customers. More personal An email can be more…

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Whether you are a small business or a multi-national, you have to consider how you promote your business. Word of mouth can be strong, but generating it can be difficult. One thing that companies need to consider is a simple question- is advertising on social media worthwhile? Reaching your customers The fact is pretty much…

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Whether you are a new business looking to spread the word or an established name trying to find new markets, marketing is an important part of your business. However, sometimes, it can be hard for businesses to promote themselves, or they may not always be able to do so effectively alongside other parts of their…

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Increasingly, technology is becoming a crucial part of any business. It doesn’t matter if you run a cereal café or a phone centre, certain items are not just useful but are essential and it is worth knowing the technology essentials for your business that will help make it run that bit more efficiently. Tablet devices…

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Social media can sometimes be dismissed, with people feeling that it is a distraction. However, this is often a misconception. As with any medium, social media has ways, it is not only beneficial but is essential for your business, and here are five reasons why. Customer service It is often said that one disgruntled customer…

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In order to illustrate why it is important to keep your website up to date, let’s imagine you are interviewing two people for a job. Both of these people have the same levels of skills and experience, with similar backgrounds. However, one of the people you interview arrived a bit early, did their research on…

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Social media platforms can offer massive benefits to your business. They give you the chance to interact quickly with customers, providing vital feedback and a relatively low-cost way to advertise your products and services. One aspect that some people may be concerned about is the cost of paid social media posts, and whether or not…

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