Tips for effective content writing

When people think of marketing and promoting, they will usually think in terms of visuals. However, you should not neglect the quality of the writing that goes with the visuals as this could put people off if there are obvious grammatical errors or the wording feels clunky. Here are a few tips for effective content…

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Why your business needs SEO

You may well have seen blogs, videos and so forth refer to SEO (Search Engine Optimisation). It sounds complicated but on a basic level it is about finding ways to get your business, brand etc to the top of search engine rankings. It is easy to be dismissive, thinking this is an extra bit of…

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How to create an effective e-commerce website

An e-commerce website is a great way to increase potential sales. It becomes more convenient for people to buy your product and that will usually mean they buy it more often. However, in order to do this it is not enough to simply have e-commerce as part of your website. It needs to be designed…

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The importance of website support

In order to understand the importance of website support, the best way is to imagine that your website is a shop. When most shops are initially built, they look attractive, meaning that people want to go inside to have a look and see what they have to offer. Now let’s imagine that over time the…

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How to incorporate e-commerce into your website

Recent times have highlighted the importance of online business. It is no longer just for big players- smaller businesses have survived thanks to being able to sell goods online when they have not access to physical locations. In order to make this process as efficient as possible, e-commerce should be a factor when looking at…

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Why a good looking website could improve your business

Websites are increasingly become an essential part of a business’ promotional toolkit. While social media is important for communication, a website is still important as the hub of your online promotion. As such, this can often mean that your website is the first impression will have of your business and this is just one example…

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Why is it important to include typography in your website?

There are a number of elements to consider when designing a website. The ease of use, the integration of social media feeds, a lot of these factors are important. However, one aspect that is crucial is people being able to take information in. In order to provide ease of use, this requires the right kind…

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Is now the best time to consider a new website?

During difficult times, it can be stressful. However, in some respects, it can also be positive, allowing you to take a moment and consider your work from a different angle. One of these factors you should consider is whether or not to create a new website. Feedback Before you make any major change, a good…

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Top 5 Things to Update on Your Website

If you think about it, your website is effectively your company’s shop window. This is where people will look up information about you and get their initial first impression. What you don’t want is a shop window where the display looks dated or worse needs tidying up. Therefore, here are the top 5 things to…

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