Is Advertising On Social Media Worthwhile?
Whether you are a small business or a multi-national, you have to consider how you promote your business. Word of mouth can be strong, but generating it can be difficult. One thing that companies need to consider is a simple question- is advertising on social media worthwhile?
Reaching your customers
The fact is pretty much every demographic is going to have a social media profile, so it is likely that promoting your business this way will be effective. It is also useful because you can share your presence at events, personal experiences, and so forth, adding to your engagement with your potential customers without spamming them.
There are numerous ways you can increase traffic via social media. For example, simply putting your website on a signature or profile can give people something to click on. It is also possible to add photos, videos, and links. You can also use hashtags related to your business or local area to engage more (such as #CreativeBizHour).
Some people may try to promote via a certain platform. When this doesn’t work, they may mistakenly think that all social media is not suitable for their business. This is not true- some are better suited to younger audiences, others for older audiences.
It is also about how you adapt the message – for example, a “How to” video can be a good way to show people how your product or service addresses practical issues that they have on a day to day basis.
Another useful aspect is the statistics that come with a paid social media campaign. You can look at the kind of demographics that are looking at your posts, as well as the level of engagement.
It may be that certain messages play better at an earlier point in the day or later. There is often a trial and error process as you can see how much that increase in followers or people sharing your content also translates into sales.
A social media campaign benefits from being more cost-effective. Paid ads can be useful, but equally communicating with customers and getting out there can get more people, not only learning about your business but actively wanting to engage with it.
Feedback from social media platforms can also be really useful. If you can respond quickly to any questions or issues, then customers are more likely to recommend you.
Negative feedback can be a challenge, but if you can address those issues and demonstrate a commitment to improvement, then people are likely to be impressed by this.
We can help
If you want to create a social media campaign, then it helps to have the right tools. At Digi Toolbox Ltd, we work closely with our clients, looking at what they want from their promotion and finding the most effective methods to spread the word. To find out more or to discuss your requirements in more detail, please contact us today.