When you run a small business every penny counts. This means considering what will result in the highest returns for the investment you put in. One aspect you may be considering are paid Facebook ads. Given the fact that millions of people are on there every day there is a big opportunity to reach your…

It seems strange that social media as a method of promoting a business is still relatively new. Facebook, for example, is ten years old and this is a fraction of the time that other forms of broadcast and print media have been available as methods of advertising and promotion. That being said social media is…

In recent times both the NHS and British Airways have suffered problems with their IT security systems. In the case of British Airways, it is estimated that delays could cost them as much as £150 million while the hack on the NHS computers has already caused a lot of delays with operations and treatments. While…

The chance to run your own business is both potentially exciting and daunting. While there are a lot of great opportunities it can also be fraught with pitfalls. Here are the five top mistakes small businesses make and more importantly what you can do to avoid them. Don’t be afraid of competition One big problem…

Local business awards in theory are about celebrating the best companies and business people in a region. It is a great way of looking past bigger name companies and celebrating the people who have contributed to the local economy. However, if you are a business that is up for an award, been approached to sponsor…

A common phrase you hear is “Your website is like your shop window”. The visuals of your site are the first things that people see. Therefore, it is worth investing in the best quality photos in order to get people to stick around and want to see what you have to offer. Of course, as…

LEE ON THE SOLENT LOCAL SET TO SKYDIVE FROM 10,000 FEET TO RAISE MONEY FOR MENTAL HEALTH CHARITY Kirsty Campbell, a Lee on the Solent resident, will face her biggest fear in a few short weeks and jump 10,000 feet from a plane, all in aid of raising money for the mental health charity –…

The term e-commerce sounds like something that is the preserve of large corporations or very tech-savvy businesses. In fact, anyone can set up e-commerce on their business website and today we are going to be looking at the potential benefits and why you should consider investing in e-commerce for your website.   Setup Essentially if…