For ecommerce businesses, email marketing is one of the most profitable digital marketing strategies, delivering an average ROI of £42 for every £1 spent. However, running successful email campaigns requires expertise, automation, and data-driven strategies—this is where an ecommerce email marketing agency makes all the difference.
By partnering with an agency, online retailers can implement high-converting email campaigns that drive sales, increase repeat purchases, and build customer loyalty. In this guide, we’ll explore how an ecommerce email marketing agency helps businesses grow through strategic email automation, personalisation, and advanced segmentation.
What Does an Ecommerce Email Marketing Agency Do?
An ecommerce email marketing agency specialises in designing, managing, and optimising email campaigns for online stores. Their services typically include:
- Automated email workflows (e.g., welcome series, abandoned cart recovery).
- Personalised product recommendations to boost conversions.
- Customer segmentation for targeted messaging.
- Advanced A/B testing to optimise performance.
- Deliverability management to ensure emails reach the inbox.
With expert strategies and automation, agencies help ecommerce brands increase sales and improve customer retention.
5 Ways an Ecommerce Email Marketing Agency Increases Sales & Retention
1. Recover Lost Sales with Abandoned Cart Emails
Abandoned carts are a major issue for ecommerce stores, with nearly 70% of online shoppers leaving items in their basket without completing a purchase. An ecommerce email marketing agency implements:
- Automated cart recovery emails to remind customers of pending purchases.
- Discount incentives to encourage conversions.
- Urgency tactics (e.g., “Your cart expires in 24 hours!”).
🔹 Abandoned cart emails have an average conversion rate of 10%–15%, recovering lost revenue effortlessly.
2. Increase Repeat Purchases with Personalised Email Campaigns
Returning customers spend 67% more than new customers. An ecommerce email marketing agency boosts retention by:
- Sending reorder reminders for consumable products.
- Offering exclusive discounts to loyal customers.
- Recommending related products based on purchase history.
🔹 Personalised emails generate 6x higher transaction rates than generic emails.
3. Convert More Customers with a Welcome Email Series
First impressions matter! A well-crafted welcome email series builds trust and increases sales by:
- Introducing the brand story and values.
- Providing first-purchase discounts.
- Highlighting best-selling products.
🔹 Welcome emails have an average open rate of 50%, making them the perfect opportunity to engage new customers.
4. Improve Customer Engagement with Automated Email Sequences
An ecommerce email marketing agency ensures continuous engagement with:
- Post-purchase follow-ups to request reviews.
- Birthday and anniversary emails with special offers.
- Win-back campaigns to re-engage inactive customers.
🔹 Win-back emails can reactivate up to 45% of dormant customers.
5. Ensure High Deliverability & Compliance
Even the best email campaigns won’t drive results if they end up in spam folders. Agencies improve deliverability by:
- Setting up authentication protocols (SPF, DKIM, DMARC).
- Regularly cleaning email lists to remove inactive subscribers.
- Ensuring GDPR compliance for legal data protection.
🔹 Optimised email deliverability results in a 99% inbox placement rate.
Why Work with an Ecommerce Email Marketing Agency Instead of DIY?
Many online businesses attempt in-house email marketing, but common challenges include:
- Lack of expertise in automation and segmentation.
- Difficulty optimising email performance and A/B testing.
- Low deliverability rates due to incorrect email setup.
- Limited personalisation capabilities affecting engagement.
An ecommerce email marketing agency offers:
- Expertly crafted email strategies tailored to ecommerce.
- Seamless automation for continuous customer engagement.
- Data-driven optimisation for higher ROI.
🔹 Businesses that outsource email marketing see a 30% increase in sales and 50% more engagement on average.
An ecommerce email marketing agency is essential for online retailers looking to increase sales, improve customer retention, and optimise email marketing performance. With strategies like abandoned cart recovery, personalised recommendations, and automated workflows, agencies help ecommerce brands maximise revenue and build customer loyalty.
Get Expert Ecommerce Email Marketing Support Today
At Digi Toolbox, we provide tailored email marketing solutions designed for ecommerce brands. Contact us today to increase your email marketing ROI.
📞 Phone: 01489 297070
📧 Email: [email protected]
📅 Book a Meeting with a Specialist
FAQ
1. How much does an ecommerce email marketing agency charge?
Pricing varies based on services provided, but most agencies offer plans starting from £500 to £5,000 per month.
2. What email platforms do ecommerce email marketing agencies use?
Most agencies work with Klaviyo, Mailchimp, ActiveCampaign, HubSpot, and Omnisend.
3. How quickly can an ecommerce email marketing agency improve sales?
Most businesses see higher engagement and conversions within 3 months of implementing a professional email strategy.
4. Can small ecommerce brands benefit from an email marketing agency?
Yes! Small businesses can save time, increase customer retention, and drive sales without managing email marketing themselves.
5. Is email marketing still effective for ecommerce in 2025?
Absolutely! Email remains one of the highest ROI marketing channels, outperforming paid ads and social media.
