Franconian Sausage Company – SEO Case Study
Client
The Franconian Sausage Company
Industry / Location:
Premium Food Producer – UK
B2B (Hospitality & Catering) and Direct-to-Consumer
Services Provided:
SEO Package
Background
The Franconian Sausage Company is a long-established UK producer of premium sausages and speciality meat products, supplying high-end restaurants, the catering trade and retail customers nationwide. Founded in 1999, Franconian has built a strong reputation for quality, provenance and craftsmanship.
While the brand was well regarded offline, its website was not fully capitalising on organic search demand or reflecting the scale of opportunity available through Google search. Digi Toolbox was engaged to improve organic visibility, strengthen search performance and support long-term, sustainable growth through SEO.
SEO Results at a Glance
+1900%
Keywords
+2133%
Page 1
+266%
Traffic
+158%
Revenue
The Challenge
At the start of the SEO campaign, Franconian’s website had limited organic reach and minimal keyword coverage despite operating in a competitive and search-led market.
Key challenges included:
- Low overall organic visibility across relevant search terms
- Very limited keyword rankings, particularly on page 1
- Small volumes of organic traffic, restricting online growth
- An opportunity to better align content and structure with search intent
The objective was not short-term gains, but to build a scalable SEO foundation that would drive consistent traffic, stronger rankings and measurable commercial results.
SEO Objectives
The campaign goals were clearly defined:
Increase keyword visibility
across Google search
Achieve page-one rankings for
high-intent commercial terms
Grow organic traffic as the primary acquisition channel
Ensure SEO improvements translated into orders and revenue
Our SEO Approach
We implemented a structured SEO strategy focused on performance, relevance and long-term growth.
Technical SEO Foundation
- Improved site structure and internal linking
- SEO-friendly URLs and heading hierarchy
- Enhanced crawlability and indexing
- Optimisation for mobile usability and performance
On-Page
Optimisation
- Keyword research aligned to real purchase and discovery intent
- Optimised page titles, meta descriptions and headings
- Content refinement to improve clarity, relevance and engagement
- Improved user journey to support conversion from organic traffic
Ongoing SEO
Growth
- Expansion of keyword coverage across products and categories
- Continuous monitoring and refinement based on performance data
- Focus on sustainable ranking improvements rather than volatility
Before vs After Performance
Over 80% of all ranking keywords now sit on page 1 of Google, with the majority occupying the most valuable top-three positions.
Organic Traffic Growth
Organic search remains the primary acquisition channel, confirming that growth has been driven by improved search visibility rather than brand-only or referral traffic.
+274% organic growth since campaign start
Commercial Impact
SEO improvements delivered clear, measurable commercial results.
Sales Performance Comparison:
Before (2023)
509 orders
£15,782.92 net sales
£31.26 average order value
After (2025)
1,041 orders
£40,775.91 net sales
£40.61 average order value
Commercial Growth:
- Orders increased by 104.5%
- Net sales increased by 158.4%
- Average order value increased by 29.9%
Revenue growth significantly outpaced order growth, indicating that SEO attracted higher-quality, higher-intent customers rather than simply increasing traffic volume.
Why These
Results Matter
This campaign demonstrates the impact of SEO done properly:
- Visibility growth focused at the top of Google, where it matters
- Organic traffic growth driven by relevance, not volume alone
- Improved conversion quality and order value
- Sustainable growth without reliance on paid acquisition
By aligning technical SEO, content structure and search intent, Franconian achieved results that compound over time.
SEO Results at a Glance
+1900%
Increase in total
ranking keywords
+2133%
Growth in page 1
Google rankings
+2,662%
Increase in top
3 positions
+274%
Growth in organic
search traffic
+158.4%
Increase in
net sales
Through a structured SEO strategy focused on visibility, relevance and long-term performance, Digi Toolbox helped The Franconian Sausage Company significantly improve organic search presence and commercial outcomes.
This case study highlights SEO as a scalable growth channel that delivers measurable business results when implemented correctly.
Testimonial
"Partnering with Digi Toolbox has transformed our online business. The new website and SEO strategy have significantly increased our sales and expanded our customer base."
Looking to achieve similar results?
Get in touch with Digi Toolbox for a free SEO review and find out how we can improve your website’s visibility, traffic and revenue through search.