Franconion – Website / SEO / Social Media
Client:
The Franconian Sausage Company
Industry / Location:
Brand Expression & Digital Experience
Project Type:
Creative Direction • Website Design • Layout & Visual Hierarchy
• Digital & Print Collateral
Overview
The Franconian Sausage Company is a long-established UK producer
of premium sausages and speciality meat products, serving high-end
restaurants, the catering trade and retail customers with exceptional
quality and flavour.
Established in 1999, Franconian’s commitment to provenance,
craftsmanship and taste has driven its reputation for excellence across
the hospitality sector and beyond.
The Brief
Franconian approached us with the goal of elevating its
digital presentation and supporting collateral to better
reflect the quality and heritage of its products.
The existing visual identity and customer touchpoints
needed to align more closely with the brand’s
positioning as a premium, trusted supplier —
communicating both product authenticity and business
credibility.
The project span digital and printable materials,
providing a unified look and feel across all customerfacing
platforms.
Our Approach
We began by establishing a clear creative direction that
balanced heritage with quality and accessibility. This
involved refining layout structures, strengthening visual
hierarchy and ensuring typography, colour and imagery
supported the artisanal nature of Franconian’s offerings.
Website Design & Layout: A refreshed digital
experience was crafted to elevate product showcasing,
trade information, and brand story, making key
information easily navigable for both retail and
wholesale audiences.
Creative Direction: We worked with the client to define
a consistent aesthetic that could extend into social,
blog and promotional content.
Collateral Strategy: Visual templates and layouts were
created for digital newsletters, product feature pages
and printed materials that reinforced brand values and
quality assurance.
Outcome
The redesigned website and collateral deliver a
cohesive and engaging experience that better reflects
Franconian’s premium positioning.
Clear visual communication of quality, provenance and
craftsmanship supports higher confidence among
customers and trade partners alike.
The improved design has enhanced usability and brand
recognition across print and digital channels, supporting
ongoing growth and customer retention.
