Case Study

The Franconian Sausage Co Ltd

SEO

How We Helped The Franconian Sausage Co Ltd Achieve a 77% Increase in Net Sales

By developing a bespoke e-commerce platform and implementing a targeted SEO strategy, we significantly enhanced The Franconian Sausage Co Ltd’s online presence and sales performance.

Client Overview

Client Name

The Franconian Sausage Co Ltd

Industry

Food Production

Location

Paddock Wood, Kent, UK

Client Testimonial

“The new website and SEO efforts have substantially boosted our online sales and customer engagement.”

The Challenge

The Franconian Sausage Co Ltd, a premium UK producer of high-quality sausages and speciality meat products, primarily serves the high-end restaurant and catering industry. They aimed to expand their market by enhancing online visibility and establishing a robust e-commerce platform to reach a broader customer base.

The Solution

Website Development

We designed and developed a user-friendly, responsive e-commerce website that showcases their diverse product range, ensuring seamless navigation and an enhanced user experience.

Search Engine Optimisation (SEO)

Implemented comprehensive on-page and off-page SEO strategies, including keyword optimisation, content creation, and backlink building, to improve search engine rankings and organic traffic.

Content Strategy

Developed engaging and informative content highlighting the company's commitment to quality and tradition, resonating with their target audience.

Analytics and Monitoring

Set up analytics tools to monitor website performance, user behaviour, and conversion rates, allowing for data-driven decisions and continuous improvement.

The Results

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Net Sales

Increased by 77% from January–December 2023 to January–December 2024.

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Orders

Grew by 43% over the same period.

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Average Order Value

Rose by 24%, indicating higher customer spending per transaction.

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Products Sold

Expanded by 72%, reflecting a broader product reach.

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Variations of Products Sold

Increased by 59%, showcasing enhanced product diversity and customer interest.

Testimonial

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